$$ Define the necessary ingredients for creating a brand value proposition.

Instructions

In part, the Folgers campaign was distinctive because the company spent no money on media, instead allowing the new ads to circulate for free through user sites such as YouTube. That strategic decision reflected an understanding that its young target market was more likely to be online than watching the evening news.

What might be the most effective media to reach the following target segments?

$$ Upper$-$income men, ages $45$ to $60,$ for a financial services product.

$$ Young homeowners aged $30$ to $40$ need a new interior paint product.

$$ Teenage boys who live in rural areas for a new basketball shoe.

$$ Senior citizens for a new denture paste product.

Use the descriptions above and summarize your findings.