Question: Define the Problem /Opportunity This part should include only include elements from the case (external research may only be used as complementary information when analyzing

Define the Problem /Opportunity

This part should include only include elements from the case (external research may only be used as complementary information when analyzing each of the alternatives).

Do NOT research the company of the business case to copy the actions of the company! The exercise is for your group to struggle, develop and learn the process of analyzing as well as resolving real company problems/opportunities.

Using a full sentence, state what the main issue(s) of the case is/are, such as:

-A threat or an opportunity?

-Related to internal problems/organization?

-Related to one or more environmental forces: Competition, Technology,

-Legal/Political/laws/regulations, social/cultural changes, market conditions?

Source - Starbucks Corporation - Fighting Racial Bias (Philadelphia incident )

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