Define volume, engagement, and conversion and explain why the relationship between volume, engagement, and conversion is important in regards of success of social media campaign (instead of finding examples) (needs two articles with citation to support your argument).

You will have to follow below instructions to successfully answer the questions.

1. First, you will have to find and direct quote with quotation marks the definition or a relevant explanation of the bolded marketing concept(s) from the textbook or slides (Section A) and cite the chapter and section information (e.g., Textbook Ch 2. Section 5 OR Ch 3 lecture slide #5) (Section B).
2. Second, you will paraphrase the same marketing concept(s) with your own words (Section C).
3. Third, you will either provide your own relevant experience OR find related articles (websites, blogs, news, magazines, research papers, etc.) and write them in your own words (you must not cut-and-paste from the website or direct quote) that demonstrate the examples of the marketing concept(s) to supplement your description above (Section D). Please cite the sources as URLs (no specific citation style required) (Section E). * Some questions might require you to provide reasons why such concept is important instead of examples. Use the same sections for those questions.
4. Lastly, you will self-assess your answer based on the given rubric (Section F)