PICK FIVE QUESTIONS from the list below and answer them. For each question you will follow the steps below (300-500 words per answer, 5 points per question).

Question List (Pick 5 from this list)

Question Number	Marketing Concept
1	Define three different types of social media (paid/owned/earned) and provide one example each (total three examples).
2	Explain the four KPIs of email marketing (hard bounce, soft bounce, open rate, click-through rate) and pick one KPI that matters the most and explain why (instead of finding examples) (needs two articles with citation that support your argument).
3	Explain the advantages and disadvantages of mobile marketing (vs. desktop marketing) and provide two examples of ideal situation of using mobile marketing (needs two articles with citation).
4	Define AIDA Model and explain how the model works with a digital marketing advertisement as an example (needs one link to the advertisement).
5	Define online reputation management and provide an ideal example of managing negative online content with 3Ts (needs one link that shows the negative content and response).
6	Explain "double opt-in" email marketing strategy and provide three examples of valuable contents that your email subscribers will appreciate (needs three articles with citation).
7	Explain simple email capture forms and provide two examples that highlight the advantages and disadvantages of the capture forms (needs two articles with citation).
8	According to the textbook, there are six myths about social media. Explain three of them and explain why it is not true with one example each (needs total three articles with citation that support your argument).
9	Describe three ideal social media contents you can offer and provide one example each (needs total three articles with citation).
10	Define volume, engagement, and conversion and explain why the relationship between volume, engagement, and conversion is important in regards of success of social media campaign (instead of finding examples) (needs two articles with citation to support your argument).
11	Define both demand harvesting and loyalty building and provide ideal situations/examples for each strategy (needs two articles with citation).

You will have to follow below instructions to successfully answer the questions.

1. First, you will have to find and direct quote with quotation marks the definition or a relevant explanation of the bolded marketing concept(s) from the textbook or slides (Section A) and cite the chapter and section information (e.g., Textbook Ch 2. Section 5 OR Ch 3 lecture slide #5) (Section B).
2. Second, you will paraphrase the same marketing concept(s) with your own words (Section C).
3. Third, you will either provide your own relevant experience OR find related articles (websites, blogs, news, magazines, research papers, etc.) and write them in your own words (you must not cut-and-paste from the website or direct quote) that demonstrate the examples of the marketing concept(s) to supplement your description above (Section D). Please cite the sources as URLs (no specific citation style required) (Section E). * Some questions might require you to provide reasons why such concept is important instead of examples. Use the same sections for those questions.
4. Lastly, you will self-assess your answer based on the given rubric (Section F).