Define your brand identity:

a) Identify your core identity (Components: personality, values, work and life experience, education). 1-2 sentences for each component.

b) Identify your extended Identity (Components: level of ability, attitude, cultural aspects). 2-4 sentences total.

c) Identify your specific and unique value propositions (Components: functional, emotional, self-expressive, and relationship benefits). Identify your top 3 VPs, which should be specific to you. For example, if your size and strength can be asset to others, that is a functional VP. 3 sentences total.