1. Define your customer using behavioural data.

Envision Report To Use: Highlights - Numeris - Target Group

What It Contains: Behavioural Information

Which media channels are the best ones to use to reach your customer? Now that youve created a standout marketing message, its time to explore which channels would provide the most impact if you were to purchase online advertising. Focus on the INTERNET section of this report and choose the top three channels. (remember: this is relative to the rest of Canada). To do this, use the Index number as your guide.

Include: In sentence form, describe the three channels you would use to advertise your store.

Example: I would advertise my store on Twitter, Instagram and in a podcast, since relative to the rest of Canada, my target customer interacts with those channels in much higher numbers.

Write your answer here (1 sentence):