Define your customer using psychographic data. Envision Report To Use: Ranking Variables - Target Group Data Set: Social Values - Trends What It Contains: Psychographic Information (see textbook page 106) What might be the most effective message to use when contacting your customers? Select the 3 trends that are most prominent in your Target Set (remember: this is relative to the rest of Canada). To do this, use the Index number as your guide. Write them here: These trends may appear cryptic at first, so its time to break out the imagination. If you held the value described in each trend, what would you want to hear from your dream store? Put yourself in the shoes of your target customer and plan out what your message will be. This is where your marketing genius comes in! Include: 3 advertising tag lines designed to attract your customer in particular based on the values listed above. Write one tag line for each trend. Example: You sell canoes to people who like camping. Your report delivered the trend Legacy. Heres a sample tag line: Yukon Canoes. For that camping trip story youll pass down to your grandchildren. Why this example? The customer in this example holds the value of wanting to leave a Legacy. The message above frames the product in terms of something one could pass down to a future generation, thus leaving a legacy (their epic camping trip story, courtesy of having bought a Yukon Canoe). Write your answer here (3 lines): Expert Answer