definitions:

-exploit or neutralize: does the resource or capability allow your firm to exploit an opportunity or neutralize a threat?

-other: is the resource or capability costly for other firms to imitate?

-controlled: is the resource for capability currently controlled by only a few firms or no other firms?

-firm: is the form organize to exploit the resource capability?

outcomes:

-disadvantage: you have a competitive disadvantage

-temporary: you have a temporary competitive advantage

-equal: you are about equal competitively

-unexploited: you have unexploited competitive advantage

VRIO VRIO is a tool for analyzing a firm's competitive potential. This tool asks four questions about value, rarity, imitability, and organization. This activity is important because the VRIO framework allows managers to determine whether a resource or capability is a source of competitive strategic potential for the organization. The goal of this exercise is to test your knowledge of the VRIO framework, First, hover over the words or phrases in the Definition column to read short descriptions of each resource characteristic in the VRIO framework. Then, click and drag each word or phrase in the Definition column to the left side of the component in the VRIO framework that it best exemplifies. Next, read each of the phrases in the outcome column. Finally, click and drag each phrase in the outcome column to the right side of the component in the VRIO framework that it best exemplifies. Resource Characteristic Definitions Definition Outcome Outcomes No Valuable? Explolt or Neutralize Disadvantage Yes Other No Temporary Rare? Yes Controlled Equal No Costly to Imitato? Firm Unexplolted Yes No Organized to Exploit Value, Rarity, Imitability Yes Reset Yes to all four gives you sustained competitive advantage