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Case Study week $3$:

Tim Walker looked over the recent sales data with satisfaction. As the vice president of marketing at Moo Delights, inc., a major northen milk products producer, he was thrilled to note that the campaign to rejuvenate the saies of Moo Delights' lumury ice cream range was proving effective. $5$ les volume and market share had seen a noticeable uptick in the last two quarters when compared to the vear before.

The surge in sales for Moo Delights' luxury ice cream was largely attributed to Elise Matthews. Matthews had come onboard less than two years earlier as an assistant brand manager after leaving a similar position at another food company. One of the few women of color in markebing management at Moo Delights, her trajectory within the company looked promising. Waker was consistently impressed by Matthews' efforts and always made it a point to highlight her contributions in annual performance assessments. The departure of a colleague from the role of market research analyst offered him the perfect chance to reward Matthews. While the role came with a slight bump in pay and was more of a lateral move, the experience of working as a market research anyint would offer Mathews valuable insights and potentially elevate her career at Moo Delights. Many were unaware that Walker's own climb up the corporate ladder had started in a similar position years ago

Elise Mathews had also seen the positive numbers for the lumiry ice cream sales and anticiputed a call from Walker. Walket, starting the comersation with the good sales news, quickily moved on to the crux of the matter $-$ offering her the position of market research analyst. Masthews was taken aback. She thrised in brand management, relishing the responsibility that came with handing products pivotal to the company's bortom line. The role of a market resesich ansilyst, in her eves, was more of a support role and was quite distant from activities that directiy impacted rewsiue. This wasn't the fypical pasth to the C$-$suite in mamy firms, and Matthems lett she'd been sidelned.

Taking a moment to collect hersell, Matthews could onky muster a faint, "Thank you, Mc Walkec" She wanted time to process and understand where she might have erred. Additionsily, she wasn't famaiar though with Waker to chalienge the decision on the spot.

Waiker noticed Matthew' wurprise and mostook it for delight, assuming she was exited about this nee phase in her career. He had experienced a similar tranuition earty in his careec, and it had been beneficial. "This transition will be mutualy beneficial for both you and Moo Delights," soid Wakec, leading Manthews out of his ofice.

Reflecting on the diy later, Manthems was torn. As one of the promineme women and one of the fir gender er etheiciny her past emploper had indicated that women werent cut out for aevesshe