Question: DeLL 5 4 . Push means trade - oriented a . TRUE b . FALSE 5 5 . Pull means consumer - oriented a .

DeLL
54. Push means trade-oriented
a. TRUE
b. FALSE
55. Pull means consumer-oriented
a. TRUE
b. FALSE
56. Most sales promotion programs include both push and pull strategies
a. TRUE
b. FALSE
57. A self-liquidating premium is one in which the consumer pays a small amo of money for the gift or item.
a. TRUE
b. FALSE
58. A consumer is typically required to make a purchase when entering a sweepstakes.
a. TRUE
b. FALSE
59. Sales promotions are NOT (1 alternative)
a. short-term
b. intended to boost sales
c. meant to intensify contact with the brand at POS
d. long-term
60. Sales promotion is the element in the promotional mix intended to im behavior at the point of purchase
a. TRUE
b. FALSE
DeLL 54. Push means trade-oriented a. TRUE b. FALSE 55. Pull

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