Question: Dell computer doesn't prepare a perfect computer for its target instead it provides product platform on which each person customize the features he or she

Dell computer doesn't prepare a perfect computer for its target instead it provides product platform on which each person customize the features he or she desires in the computer this is an example embracing the

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=+9. What is the brand's USP? (UNIQUE SELLING POINT OR PROPOSITION?) What separates this brand from its competitors?

=+6. Why should they buy this brand (product or service)? Clearly answer: WHY BUY?

=+7. What is the big message you want them to know? (THINK SLOGAN.)