Question: Dell Computer has excelled with a fast - paced build - to - order approach that involves takingcustomer orders online, orchestrating production tailored to each
Dell Computer has excelled with a fastpaced buildtoorder approach that involves takingcustomer orders online, orchestrating production tailored to each customer, and forging aonetoone relationship with the customer after the sale. Some auto industry executives haveturned to Michael Dell, the company founder, for advice concerning how to make theirbusinesses look like his.Senior executives at Ford, for example, envision a future where customers will order onlineand factories will build to order, eliminating billions of dollars of inventory costs for example,large stocks of vehicles on hand All of those massproduced cars sitting for weeks ondealer lots represent a massive investment that yields no return until a buyer comes along.a Evaluate the feasibility of a buildtoorder system for an automaker like Ford andoutline the key requirements that Ford must meet to make the strategy work for apotential customer like you.
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