Question: Dell Computer uses a robust CRM program to track customer interactions. It recognized a key market segment as the adult male who enjoys gaming, and

Dell Computer uses a robust CRM program to track customer interactions. It recognized a key market segment as the adult male who enjoys gaming, and it developed specialized laptops and desktop systems specifically for the gamer customer. Dell utilized price via e

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mail and banner advertisements on social media channels. management to promote these specialized products at a competitive

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Dell Computer uses a robust CRM program to track customer interactions.

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