Question: Dell Computer uses a robust CRM program to track customer interactions. Dell recognizes a key market segment as the adult male who enjoys gaming, and

Dell Computer uses a robust CRM program to track customer interactions. Dell recognizes a key market segment as the adult male who enjoys gaming, and it has developed specialized laptops and desktop systems specifically for the gamer customer. Dell promotes these specialized products at a competitive price via email and banner advertisements on social media channels. In doing so, Dell is using which of the following types of management?

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