Dell is a global provider of computers and technology solutions. Imagine that Dell has never participated in

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Dell is a global provider of computers and technology solutions. Imagine that Dell has never participated in the cell phone industry and is now coming to market with a new Dell device.

What type of product concept does this new product represent with respect to the product mix?

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Global Marketing management

ISBN: 978-0470505748

5th edition

Authors: Masaaki Kotabe, Kristiaan Helsen

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Posted Date: Oct 16, 2023 07:15 AM

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Dell is a global provider of computers and technology solutions. Imagine that Dell has never participated in

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With respect to the product mix a new Dell cell phone would represent a new product category A produ... View the full answer

Global Marketing management

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