Dell's original business strategy was to only sell custom-built computer systems directly to customers. Dell now sells to major retail outlets such as Walmart and Best Buy. Which one of Porter’s generic strategies was Dell exhibiting when only selling directly to the customer? And which one of Porter’s generic strategies is Dell demonstrating today? Explain your answers.

Answer rating: 100% (QA)

Porters generic strategies are Cost Leadership Strategy Differentiation Strategy Cost Focus Strategy ... View the full answer