Question: Delta has historically used a specific activity system to create value. But, what happens when that activity system comes under threat? Should they change it?

Delta has historically used a specific activity system to create value. But, what happens when that activity system comes under threat? Should they change it? Abandon it? Adopt new activity system (is this possible)? Why have all low-cost subsidiaries of legacy airlines failed? What will happen if Delta does nothing, but tries to compete alongside Southwest and Jet Blue? If you were to try to launch another low-cost subsidiary of Delta, what would you do differently?

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