Monitoring and measuring the success of our marketing programs is extremely important. Selecting measures (metrics) that are meaningful and relatively easy to monitor is very important. Let's assume that you are launching a new product with an extensive social media marketing campaign. What specific metrics (at least two) would you set up to monitor and discuss why would you use each of these metrics?

Answer rating: 100% (QA)

1 Engagement Rate Engagement rate measures the level of interaction and involvement that users have ... View the full answer