Question: Dependent Variables: Sales 1 , 2 , 3 Independent Variables: Price, AD , Shelf POS, Store Size 1 . Explain the reason we observe high

Dependent Variables: Sales 1,2,3
Independent Variables: Price, AD, Shelf POS, Store Size
1. Explain the reason we observe high correlations between S1, S2 and S3.
2. Why do we observe negative correlations between price and sales?
3. AD and Shelf POS have low correlations with Sales. What is your explanation?
4. AD GRP is highly correlated to AD. Is it desirable? Why?
5. Store Size and AD is highly correlated in negative direction. Is it desirable? Why?
6. What is the correlations among Price, AD and POS are 0. Explain.
Dependent Variables: Sales 1,2,3 Independent Variables: Price, AD, Shelf POS, Store

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