Depending on whether your interest is more directed towards the airline or the airport business, in this case study you can choose to complete either option 1 (airline) or option 2 (airport) as described in the following subsections. You must choose only one option to develop your project. 3.1 Option 1 - Airline perspective Imagine you have just launched your own consultancy company to provide expertise in air transport management. A client interested in investing a new low-cost long-haul airline asks you to develop a report that details the performance of one airline in comparison to others in the segment. You must select one of the following airlines to conduct a detailed analysis of their strategic position: 1. French Bee 2. Zipair Tokyo 3. AirAsia X 4. Norse Atlantic 5. Level 6. Plus Ultra Your report should enable the client to clearly identify the strengths and shortcomings of the airline in the specific markets they serve and in relation to their most direct competitors. Based on this, you must conclude with 5 to 10 specific recommendations on how to develop a successful low-cost long-haul airline