Depression, baby boom, Generation X$,$ Generation Y$,$ Generation Z$,$ and Generation Alpha.

It is important to understand the key differences between these major generations as each generation behaves differently than those generations that came before them. Marketers and advertisers must understand these differences in order to develop effective marketing strategies for these cohorts at the various stages of their lives.

Match the description of consumer behavior below to the cohort that it best describes.

$1$

Pre$-$Depression

$2$

Generation $Y$

$3$

Generation Alpha

$4$

Depression

$5$

Generation $x$

$6$

Generation Z

$7$

Baby Boom

Match each of the options above to the items below.

Few members of this cohort engage in Internet shopping. Because of this, brands might reach them with messages in more traditional media such as newspapers, radio, or television.

$1$

An activewear company emphasizes that its pants are extremely comfortable, yet still very stylish. A message like this would resonate with this cohort who views style as an important role in maintaining a positive self$-$concept.

A travel aqency advertises vacation packages with homes that can accommodate large multi$-$qenerational families $($i$.$e$..$