Describe and discuss the details of ONE major issue as it applies to the business of Video Gaming today. Using at least TWO of the 4Cs, describe, in detail, how you could market a game that is impacted by that issue using at least two different references.

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The Four Cs The structure that defines the whole of the entertainment industry can be described in four words, all of which begin with the letter "C": ■ Content: The actual entertainment product, from the initial idea to the finished offer- ing, always creative-driven or -derived and occasionally manipulated with technology. The book, movie, song, game, experience-even a software package from the likes of Microsoft-ready to be delivered to the consumer. ■ Conduit: The pipe through which the entertainment product flows to get to the customer: coaxial cable, Ethernet, Wi-Fi, television receive-only (TVRO) dish, ultra high frequency (UHF), very high frequency (VHF), digital transmission, the Internet. These pipes are not limited to electronics. In the entertainment world, product also flows to the customer through movie theaters, arenas, stages, or brand experiences-anything that carries the product to the audience. ■ Consumption: The form in which the consumer actually makes use of the product: the digital-download, CD, DVD, smartphone, tablet, personal computer, application, film, Internet-protocol (IP) enabled high-definition television, set-top box, the written page, or the live event. ■ Convergence: The coming together of technology that enables the consumption of enter- tainment across multiple screens and venues, fed by digital transmission. Compressed data streaming everywhere, downloadable and consumable over a variety of devices. This The Four Cs The structure that defines the whole of the entertainment industry can be described in four words, all of which begin with the letter "C": ■ Content: The actual entertainment product, from the initial idea to the finished offer- ing, always creative-driven or -derived and occasionally manipulated with technology. The book, movie, song, game, experience-even a software package from the likes of Microsoft-ready to be delivered to the consumer. ■ Conduit: The pipe through which the entertainment product flows to get to the customer: coaxial cable, Ethernet, Wi-Fi, television receive-only (TVRO) dish, ultra high frequency (UHF), very high frequency (VHF), digital transmission, the Internet. These pipes are not limited to electronics. In the entertainment world, product also flows to the customer through movie theaters, arenas, stages, or brand experiences-anything that carries the product to the audience. ■ Consumption: The form in which the consumer actually makes use of the product: the digital-download, CD, DVD, smartphone, tablet, personal computer, application, film, Internet-protocol (IP) enabled high-definition television, set-top box, the written page, or the live event. ■ Convergence: The coming together of technology that enables the consumption of enter- tainment across multiple screens and venues, fed by digital transmission. Compressed data streaming everywhere, downloadable and consumable over a variety of devices. This

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One major issue that applies to the business of video gaming today is the increasing prevalence of microtransactions Microtransactions allow players t... View the full answer