• Describe briefly thedifferencesbetween"a marketing plan"and"a brand communication/IMC plan."
• Describe what amarcom planner's goalsshould have.
• describe what a"communication brief" or "creative brief"is as well as it functions in strategic planning.
• Based on this print ad ,provide the outline of the communication/creative briefof this ad, which include:
• Problem
• Target audience
• Consumer insights
• Brand imperatives
• Communication objectives
• The proposition or selling idea
• Support
• Creative direction
• Media imperative

TASTES LIKE BIRD BURGER KING YOUR WAY