Describe each of the following term AND provide an example of each from the hotel, food and beverage or tourism and event industry: (15 marks)

a. Market Segmentation (3 Marks)

b. Global Distribution System (GDS) (2 Marks)

c. CVB (4 Marks) d. Differential Pricing (3 Marks)

e. ROI (3 Marks)

d. Budget (3 Marks) 2.

f. Resort World Genting is one of the most unique business model in Malaysia as the company not only handle accommodation, food and beverage, theme park as well as retail but also casino management. Explain FOUR (4) casino practices in the relation to the role of revenue managers in casino management. 

Answer rating: 100% (QA)

Answer1 When seeking to attain clients with a advertising message or advert marketing campaign concentrated on the proper marketplace with the proper message is essential If you intention too broadly ... View the full answer