Describe five steps that you would take to develop a marketing mix that meets all the following requirements:

Aligns with organisational objectives

Is within the organisation's capability to implement

Is feasible

Does not pose legal or ethical risks to the organisation

2. Marketing opportunities can be identified for products and services through analysis of four growth options. Name these options and briefly explain them.

3. Describe how each of the following marketing options could be seen as an opportunity when used as part of a marketing plan. Strategic alliances and cooperative business models New products or services to target specific markets Greater market penetration with existing products or services Take overs New businesses and franchising Other options relevant to the organisation