Question: Describe how consumer decision making has changed as a result of technology and social influences and discuss the unique legal and ethical challenges caused by

Describe how consumer decision making has changed as a result of technology and social influences and discuss the unique legal and ethical challenges caused by this. Use specific examples of a brand.

Describe the consumer decision-making process and the factors that would most influence consumers when making their first purchase of each of the items below.

Chewing gum
A smartphone
A new car

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to enable the development of managers in depth as well as in breadth;

to enable a balance and breadth of global management understanding at senior levels of management;