Question: Describe how consumer decision making has changed as a result of technology and social influences and discuss the unique legal and ethical challenges caused by

  1. Describe how consumer decision making has changed as a result of technology and social influences and discuss the unique legal and ethical challenges caused by this. Use specific examples of a brand/company to illustrate your ideas.
  2. Describe the consumer decision-making process and the factors that would most influence consumers when making their first purchase of each of the items below. Justify your selections using the topic materials.
  • Chewing gum
  • A smartphone
  • A new car

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