Question: Describe how reference groups and role & status can influence a consumers choice of a vacation package (flights, destination, hotel, car rental, etc...). Explain how

  1. Describe how reference groups and role & status can influence a consumers choice of a vacation package (flights, destination, hotel, car rental, etc...). Explain how lifestyle and motivation influence the same decision?

  2. Discuss your purchasing process for three different products that you bought recently.

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