Question: Describe how services differ from goods. List and describe the 5 gaps in the Gap Model of Service Quality. According to Lamb, Hair and McDaniel,

Describe how services differ from goods.

List and describe the 5 gaps in the Gap Model of Service Quality.

According to Lamb, Hair and McDaniel, "Services are performances, so the quality of a firm's employees is an important part of building long-term relationships with customers." Please provide two examples of how companies can encourage employees to build long-term professional relationships with customers

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