Question: Describe local responsiveness and explain how a multi-domestic strategy allows an international firm to pursue local responsiveness. Look for an online article that should be

  1. Describe local responsiveness and explain how a multi-domestic strategy allows an international firm to pursue local responsiveness.
  2. Look for an online article that should be no more than 2 years old. Explain how and why and do you believe the article relates to Building & Sustaining Competitive Advantage. Include the article link.

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