1. Describe Starbucks' value chain. Both its primary and support functions. Where in the value chain are they creating value for the customer? State acouple of relevant and serious competitors of Starbucks and assess their value chain models and the elements of those models thencompare the elements of the value chain model of Starbucks with those of these competitors.
2. The value chain model is a relative competitive level measurement tool which helps to assess the strength of the competitive market position of one company versus its competitors. Fill out the relative score or assessment of Starbucks versus their competitors in each of the elements of the table in the below and explain how each of these elements create (or doesn't create) value for the customer.

table template

Value chain activity Brief description How does it create value for the customer?

Primary:

Inbound logistics

Operations

Outbound logistics

Marketing and sales

Service

Support:

Procurement

Technology Development

Human resource management

General administration

3.Assess the overall score out of the value chain of Starbucks. Do you see any weaknesses of the company? Do you see any strengths? What should they do to decrease the weaknesses and how could they benefit from the strengths?

3a. Present and explain what the VRIN model is.

Then use the elements of the VRIN model to assess Starbucks' resources and capabilities to explain your answer.

4.Using a basic SWOT analysis, what future opportunities and threats will Starbucks face?