Describe the action/s you took in each of the four scenarios. What did you decide to do and why? Be specific!

2) Identify the ethical approaches (i.e., deontology, consequentialism, virtue ethics) that are relevant (from the course readings thus far) in your decision-making (for each scenario) and why? What alternatives did you consider? Would you do anything differently?

NOTE that points will be deducted if you do not say exactly what you did for each scenario, and explain what theoretical approach is relevant for EACH of your decisions. Be sure to back this up with an explanation.

The Turning Gears simulation must have been the most stressing simulation out of the two that I have done. This simulation had 4 scenarios that sort of coincide with each other as well as being realistic to what could happen depending on the decisions that I make.

Scenario 1:

For the 1^st scenario about possibly adopting a new advertising campaign to increase sales, I thought about the bottom dollar with consequentialism and chose spot ‘C’. Spot ‘C’ went against the Marketing Consultant’s advice about advertising towards children as well as lessened the educational factor of the HA line and only focused on the coolness. Although my Director of Product Management was exceptionally happy for the profits it produced due to the child demand on the parents, competitors, media, industry groups, long-term customers, and CEO weren’t so happy about it as it would be training children under the age of 9 years old into early hyper-consumers. Consumer groups are adamant that targeting children under the age of 7 is an unscrupulous marketing technique.

When I had the option to change my choice of advertising, I ended up choosing to stick with the original campaign where we stay with our current approach. It ended up not rebounding in sales as I hoped it would, having ending up below the wanted 15,000+ units sold; only selling 13,652 units. With that, the director was disappointed with me and the competitors still did better than Turning Gears in terms of sales and brand awareness.

In the end, I think I should have thought a little bit more as I ultimately decided that I should have chosen Spot ‘B’ with the deontology approach as it reaches the number of units sold over 15,000+, grows brand awareness and gives a decent message to children despite having a low profits compared to other spots. It fitted the rules the most and managed to keep to the 15,000+ units sold and increase in brand awareness.

Scenario 2:

This scenario has one got to be one of the worst scenarios in my opinion caused by my poor judgement on what my priorities should be. I have used deontology in making my decision as I went to do most of my previous engagements instead of meeting up with a last minute appointment with Hastings. It opened my eyes to learn that spending five minutes to meet with Hastings would have been the best, especially since she is from R&D. I had forgotten what R&D was during that time and let it slip my mind about how important it could be into meeting her was. Since her wanting to meet was sudden, it could have been something sudden and important that needed attention, but I didn’t think too much of it. Once again, I was thinking too much about not keeping my boss and teammates waiting, I had made a mistake with Hastings and for the company. After Hastings has mentioned about how she tried to talk to me but I didn't meet with her, it was really an eye-opener. This scenario encouraged me to think more about what my priorities are and what situations can be fitted into schedule if it should ever arise.

Scenario 3:

Keeping the contract with FunTV was almost a no-brainer as I used virtue ethics when having to think about the employees and the mission statement Turning Gears holds compared to what the Parents Group believed was appropriate. As a company that holds education, well-roundedness, open-mindedness and diversity; it felt to me that we would be going against our mission statement to cancel our contract with FunTV. As we live in the progressive, modern world and a normal household will be growing with interracial, multicultural families and or same-sex couples, we need to grow along with it and educate our children to not only tolerate it, but celebrate it. With my decision to keep the contract, we earned the respect from our fellow employees and our family viewers.

Scenario 4:

Interesting enough about this Scenario, it appealed to me very much as I am from a Cambodian background. I have traveled to Cambodia myself and first-handedly witnessed the poverty and the strong need for education and money to live. I have used the virtue ethics approach and then deontology. Firstly, I think it was a good choice to not act right away to move to another supplier and investigate it before making a decision. I believed that sending our staff to look at everything themselves was the best choice instead of taking someone else’s word for it for they could feed us false information.

When Jared came back from the informative trip to the Cambodian factory, he said he believed that what they said of about the factory facilities and conditions along with the above-minimum wage and 3-hour schooling, I decided to keep the contract with the supplier. What encouraged me for this decision is all the good benefits, wage and education provided for the children. I believed that if we were to cancel our contract with the Cambodian supplier, then we would be taking the opportunity away from the children for higher education and the wages to help them survive. It would go against our mission statement if we were to take away their chances for education. In Cambodia, there aren’t many chances for children to get a proper education. From my personal experience, many of them can speak Cambodian but they don’t know how to read and write it. Maybe they don’t know math and other subjects as well. I don’t think it would be right to take it away from them.

As for the child labor laws against it, this would be a case by case that I think should be allowed and I chose to have a conference to publicly discuss it. I think it would be better than to do nothing and have the media mistakenly view it as ignorance. A choice I could have made was to have Turning Gears about the issue acknowledge the activities going on in Cambodia, however, the media could interpret it as us promoting child labor, and that is not a good thing.

Overall, this simulation was my favorite as it seriously made me think of decisions and consequences. I will use this experience to influence my decisions with every factor in consideration in real life from

Answer rating: 100% (QA)

1 I chose Spot C for the HA campaign This ad was targeted toward children under 9 and featured a young girl who was upset about her parents taking away her favorite toys The voiceover said that if you ... View the full answer