Describe the brand rejuvenation that Suntory achieved in terms of brand resonance. Be sure to refer to the brand resonance model in the text. 

2. Based on the various elements of brand resonance you cited in question 1, how well do you think that will translate to achieving success in the global market? What obstacles do you think they will face? 

3. What target market should Suntory focus on as they expand their focus on a global market? Explain your views as to their likely success with a Lightening Rod Target Market as was identified in the Japanese market. 

4. With reference to the articles posted at my courses (Shattering Gendered Marketing and Five Ways Historically Male Brands are Now Reaching out to Women), discuss the likelihood of a Suntory success with a female target market.

Rebranding the Japanese Whisky Highball: