Describe the concepts of the BCG matrix and GE matrix that are used to determine organizational strategy.
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Describe the concepts of the BCG matrix and GE matrix that are used to determine organizational strategy. What is an advantage of the GE matrix model over the BCG matrix?
Related Book For
Strategic Management Concepts and Cases
ISBN: 978-1118976586
1st edition
Authors: Jeffrey H. Dyer, Paul Godfrey, Robert Jensen, David Bryce
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