Question: Describe the consumer decision-making process for a website you are familiar with. Choose at least 2 places where a marketer could use what they know

  1. Describe the consumer decision-making process for a website you are familiar with. Choose at least 2 places where a marketer could use what they know about the consumption process to try to increase sales or customer satisfaction. Design an A/B test to see how well these changes will work, labeling the variables and explaining how you will execute the test. (20 points)

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