Describe the following points for Daynight cafe and club

1.Product Strategy

 

For many business types, you will need to consider carefully what your "product" is!

 

Branding and Packaging

• Describe the brand name (and brand mark, if applicable) designed for your company. 
• Describe your product, its features, and how your product strategy will make the product appeal to your target market.
• Discuss ways you will design, modify, and package the product to appeal to your target market(s).

 

2. Price Strategy

• State your pricing objective (maximization, volume, competition-based) and the reasons for your choice. 
• State your pricing strategy (cost based, demand based, competition-based) and the reasons for your choice. 

Discuss how you will price the product to appeal to your target market(s). 

If your business sells a lot of products, you don't need to specify prices for them all. Discuss your general price levels, especially as compared to competitors, and give a few examples. Also note whether you are using different pricing strategies for different products or product lines, and why.