Describe the idea $$ what it is or what does it do$?$

Describe in general who you think the ideal customer will be for your product$/$service$?$

Describe why you think the idea represents an opportunity, that is$,$ what problem or need does your product$/$service solve or satisfy for your customer $($e$.$g$.,$ what is the value proposition$)?$

Do an initial internet search on your idea to discover what other companies have similar products or services and report on your findings. Address how your idea is different from competitors$$ products and services. If your idea is not significantly different from competitors suggest how you might change the idea to make it different or how you might change the focus of the idea such as targeting the needs of a different set of customers that are currently not be served by your competitors.