Describe the interrelationship between consumer behavior and the marketing concept.

$2)$ A company is introducing a new e$-$book reader. Suggest segmentation, targeting, and positioning strategies for the new product.

$3)$ Define the societal marketing concept and discuss the importance of integrating marketing ethics into a company$$s philosophy and operations.

$4)$ Describe how technology enhances the exchange between marketers and consumers.

$5)$ It is often said that consumers receive $$free$$ content online. Is this true? Why or why not?

$6)$ Discuss the interrelationships among customer expectations and satisfaction, perceived value, and customer retention. Why is customer retention essential?

$7)$ How can marketers use technology to improve customer retention and enhance their bonds with customers?

$8)$ Discuss the role of the social and behavioral sciences in developing the consumer decision$-$making model.

$9)$ Marketing Plan. Explain.