Question: Section 2 Subjective Questions Q3. (Max Marks 05) a. A company is introducing a new E-book reader, suggest segmentation, targeting and positioning strategies for the

Section 2 Subjective Questions Q3. (Max Marks 05)

Section 2 Subjective Questions Q3. (Max Marks 05) a. A company is introducing a new E-book reader, suggest segmentation, targeting and positioning strategies for the new product? b. Discuss the role of the social and behavioral sciences in developing the consumer decision making process. Q4. (Max Marks 05) a. For each of these products-chocolate bars and cereals-describe how marketers can apply their knowledge of the differential threshold to packaging, pricing and promotional claims during periods of (a) rising ingredients and material costs (b) increasing competition. b. Distinguish among beliefs, values and customs. Illustrate how the clothing a person wear at different times or for different occasions is influenced by customs

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