1. Describe the main characteristics of the global consumer.
2. Explain the three levels of the global consumer.
3. Explain the drivers of the contemporary global buyer marketplace.
4. What are the main influences on the global consumer?
5. What are country-of-origin effects? Define consumer ethnocentrism and world mindedness.
6. Describe the main characteristics of the industrial buyer.
7. What factors influence the global industrial buyer?
8. Explain the typical stages of national economic development.
9. What are the main characteristics of the government buyer?
10. Explain what firms can do to succeed at targeting global consumers.
11. What is global customer relationship management?

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The global consumer landscape is complex and diverse influenced by various factors such as cultural economic technological and social dynamics Heres an overview of the main characteristics of the glob... View the full answer