Describe the processes that would be implement when developing the marketing plan. Include:

1. Responsibilities of all persons
2. Activities to be undertaken
3. Timeline for marketing activities
4. Monitoring responses to marketing activities
5. Recording responses in database

Research and explain principles underpinning effective marketing. In your answer include:

1. How marketing principles and legal and ethical requirements of an agent work together
2. How marketing contributes to building client and agency relations
3. The role the agent plays in property marketing advice
4. Strategies could be engaged for responding to client complaints.