Describe the relationship between culture and two other themes that are central to culturefrom this list, utilizing
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Describe the relationship between culture and two other themes that are central to culture from this list, utilizing Bevan:
- Gender
- High versus low context cultures
- Dominant cultures versus co-cultures
- Individualism and collectivism
- Perceptual filters
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Global Marketing management
ISBN: 978-0470505748
5th edition
Authors: Masaaki Kotabe, Kristiaan Helsen
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