Describe the tools such as databases, big data marketing analytics, and decision support systems applicable to marketing decision$-$making. Instructions This assignment aims to gain a thorough understanding of segmentation variables by designing a target market for a new retail operation. You have just received a sizable inheritance. After giving part of it to charity, you have $$500,000$ remaining to begin a new retail operation in your local area. What kind of operation will you open? What market or segment exists in your area with unfulfilled needs or wants? Briefly describe the nature of the operation you would open to meet the needs of a specific market segment$($s$)$: good or service, price range, location. Will you use a concentrated or differentiated targeting strategy? Why? What segmentation variables will help describe your target market$($s$)?$ Why?