$$ Describe the tools such as databases, big data marketing analytics, and decision support systems applicable to marketing decision$-$making.

Instructions

This assignment aims to gain a thorough understanding of segmentation variables by designing a target market for a new retail operation.

You have just received a sizable inheritance. After giving part of it to charity, you have $$500,000$ remaining to begin a new retail operation in your local area. What kind of operation will you open?

$$ What market or segment exists in your area with unfulfilled needs or wants?

$$ Briefly describe the nature of the operation you would open to meet the needs of a specific market segment$($s$)$: good or service, price range, location.

$$ Will you use a concentrated or differentiated targeting strategy? Why?

$$ What segmentation variables will help describe your target market$($s$)?$ Why?