Question: Describe the two types of analytical data analyses: lifetime value and RFM analysis. Identify a business that you believe could use lifetime value analysis. Explain

Describe the two types of analytical data analyses: lifetime value and RFM analysis. Identify a business that you believe could use lifetime value analysis. Explain how they could use it. Identify another business that you believe would benefit from RFM analysis. Explain how they could use it.

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