Question: Describe three or four top priority issues that the company s management should address and the actions you believe they must initiate to address these

Describe three or four top priority issues that the company

s management should address and the actions you believe they must initiate to address these issues, and preserve Yeti as the dominant firm, both in terms of market share and profitability, in the cooler industry.

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Use your answers to the previous question to answer this question.

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