Question: Describe why customer relationship management, or customer strategy, needs to be an enterprise-wide strategy. How would it affect each of the five principal business functions?

  1. Describe why customer relationship management, or customer strategy, needs to be an enterprise-wide strategy. How would it affect each of the five principal business functions?
    1. Financial
    2. Production, logistics, and service delivery
    3. Marketing communications, customer service, and interaction
    4. Sales distribution and channel management
    5. Organizational management strategy

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