Describe why feasibility studies are necessary. How is a SWOT analysis used to develop a marketing plan

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Marketing

ISBN: 978-1111821647

12th edition

Authors: Charles W. Lamb, Joe F. Hair, Carl McDaniel

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Posted Date: Mar 08, 2024 03:55 PM

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Describe why feasibility studies are necessary. How is a SWOT analysis used to develop a marketing plan

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1 Feasibility Studies Feasibility studies are necessary to assess the viability of a proposed project or business venture They help in evaluating the potential risks costs and benefits associated with ... View the full answer

Marketing

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