Describe your decision process for each step in the consumer decision-making process when deciding to purchase a Silver Thread Face Mask Adult, $28 from Kanuk. (5 marks)

How does your consumer decision-making process for a Silver Thread Face Mask Adult, $28 compare with the model illustrated in Figure 6.2 in Chapter 6 on page 187? (5 marks)

With respect to Figure 3.2, the FCB Grid discussed in Module 3, what type of decision is your decision to purchase a Silver Thread Face Mask Adult, $28? Explain why your decision is a high/low involvement and/or a think/feel decision. (5 marks)

Assuming the consumer decision-making process is typical and that competition in the face mask continues to increase, what are five sales and marketing implications for Silver Thread Face Mask Adult, $28 to increase their chance of success in selling to a consumer like you? (10 marks)