Question: Describe your target audience using demographics based on your secondary and primary research to date. Explain how intemal and external organizational factors might influence the

Describe your target audience using demographics based on your secondary and primary research to date.

  • Explain how intemal and external organizational factors might influence the target demographic of your new product.
  • Is your product needed in the market? Provide examples to support your position.
  • Explain your pricing strategy and why it is appropriate in the market using findings from your secondary and primary research.
  • Explain your placement/distribution strategy and why it is appropriate for this product and this audience/segments. Include speculations into how this target market might respond.
  • Explain your promotional strategr for the new product concept and why it is appropriate for this audience/segments.
  • What are some potential ethical and legal implications of the marketing promotion you will be recommending?
  • Describe how your marketing mix elements align with industry trends identified in your research.




Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock

1 Target Audience Description Based on our secondary and primary research our target audience for the new product is primarily urban millennials aged 2535 with a moderate to high disposable income The... View full answer

blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!